The most complete view of the FMCG market and consumer behaviour in Ghana. Consumers in Ghana spent between GHS 120.7 Billions (US$ 8.3 Billions) and
GHS 146.1 Billions (US$ 10.1 Billions) on Fast-Moving Consumer Goods (FMCG) from January to June 2024. Of this amount, Food accounts for 59%,
Non-Alcoholic Beverage, 15%, Alcoholic Beverage, 12% and Non-Food, 14%.
Below are the “MOST” valuable categories in Food, Non-Alcoholic, Alcoholic and Non-Food sectors:
30 Manufacturers/Suppliers accounted for over 75% of all the January to June 2024 FMCG consumer value sales in Ghana. Is your company/brand one of
them? Are your brands in the consumers’ shopping basket in this tough economic landscape? Do you want to know more about your brands and
categories performance and that of your competition?
In this cost of living crises in Ghana, if you want to know more about your brands, manufacturers/suppliers, and Categories performance, reach out to SumsureIQ and see how
we can assist you to move your brands up and into the Consumers basket list. Contact us on WhatsApp or call on 00 233 201 269 824 or 00 233 501 490 170 or email to:
info@sumsureiq.com Or visit our website at www.sumsureiq.com
#MarketResearch hashtag #Sumsureiq hashtag #marketResearchInGhana hashtag #GhanaConsumers hashtag #BrandPerformanceTracker
Dr Erasmus L Owusu, PhD., JOSHUA NARGEH, CA, Bright Alorwoyie, Frank Woode, @Winnifred
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