Bright Orison

Bright is an Associate Director at SumsureIQ with over eight years of experience in market research, business intelligence, and advanced analytics across the West African sub-region. He leads client delivery and plays a key role in designing and implementing data-driven research solutions that support strategic decision-making for clients.

His expertise spans retail audits, consumer insights, and advanced analytics, with a strong focus on translating complex data into actionable market intelligence. Bright has contributed to numerous high-impact projects, including market trend analysis, demand forecasting, and the development of data models that guide business strategy for leading organizations.

Bright holds a Master’s degree in Financial Engineering from WorldQuant University, in addition to an MBA in Finance and a bachelor’s degree in Mathematics from the University of Ghana and the University of Cape Coast. He also holds certifications in Data Analytics and Microsoft Excel from ALX Udacity and Macquarie University, Australia.

With a strong foundation in research methodology, data science, and analytics, Bright continues to drive insight-led growth and innovation for clients and stakeholders.