The most complete view of the FMCG market and consumer behaviour in Ghana. Consumers in Ghana spent between GHS 208.1 Billions (US$ 14.3 Billions) and GHS 251.8 Billions (US$ 17.3
Billions) on Fast-Moving Consumer Goods (FMCG) from January to December 2024. Of this amount, Food accounts for 59%, Non-Alcoholic Beverage, 15%, Alcoholic Beverage, 13% and
Non-Food, 13%. These figures are about 7% increase and -20% decrease in GHS and in USD terms respectively compared to 2023.
30 Manufacturers/Suppliers accounted for over 75% of all the January to December 2024 FMCG consumer value sales in Ghana. Is your company/brand
one of them? Are your brands in the consumers’ shopping basket in this tough economic landscape? Do you want to know more about your brands and
categories performance and that of your competition?
In this cost-of-living crises in Ghana, if you want to know more about your brands, manufacturers/suppliers, and Categories performance, reach out to SumsureIQ and see how
we can assist you to move your brands up and into the Consumers basket list. Contact us on WhatsApp or call on 00 233 201 269 824 or 00 233 501 490 170 or email to:
info@sumsureiq.com Or visit our website at www.sumsureiq.com
Add a Comment