Did you know that over 75% of FMCG brands in African Countries lack real-time retail data?

Did you know that over 75% of FMCG brands in African Countries lack real-time retail data?

This gap leads to stock mismanagement, lack of knowledge about their route-to-market (RtM), lack of knowledge about your brand coverage, low levels of product and brand awareness, low sales growth and ultimately,  lower than expected profits.

These are some of the missed opportunities that real-time data from SumsureIQ can help to plug and fix about your brands!

At SumsureIQ, we support brands and manufacturers to bridge this gap with our monthly Retail Audit Measurement Services (sRetailIQ) in FMCG, our Consumer Measurement Services (sConsumerIQ) and our Bespoke Consultancy Services (sConsultancyIQ)—giving businesses accurate data to make smarter, tactical and strategic decisions.

📌 Key FMCG Retail data Trends for 2025:
Increased digital transformation in retail audits
🔘 Capture the growing consumer preference for value-driven brands
🔘 Leverage the power of the rise of hyper-local consumer insights
🔘 Improving the usage of real-time retail market data and brand  coverage
🔘 Robust methodology for the predicting of customer preferences
🔘 Improving stocks and inventory management

Are you leveraging real-time retail insights to scale your business for growth? If you wish to leverage real-time retail audit data to improve your brand performance, SumsureIQ is ready to have a discussion. Please check our website and contact us: https://sumsureiq.com
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