Ever wondered what SumsureIQ Field Auditors do on the field? Their role is crucial in ensuring accurate and reliable market insights for our clients through quality data collection and engaging with the retailers as well as consumers. Here is how they make it happen:
✅ Outlets Audits & Assessments – They visit retail outlets every month to check product availability, pick up stock levels and purchases, record prices and placement.
✅ Retailers Engagement – They interact with the retailers (the outlet owners) every month to gather real-time feedback and buying behaviours of consumers.
✅ Competitor Analysis – The data they collect track market trends and how competitors are positioning their products (both new launches and already existing ones).
✅ Data Accuracy & Verification – They ensure that all collected data are precise by reducing errors so that the data can be used for analysis in order to have an informed decision-making process.
At SumsureIQ, we ensure that our field auditors are well-equipped with the latest technology (leveraging AI App) and robust auditing methodology skills to deliver real-time, accurate, robust and high-quality data that drives impactful business tactical and strategic decisions!
Are you a manufacturer, a stakeholder or a player in the FMCG market in any African country? Are you leveraging real-time retail insights to scale your business for growth? If you wish to leverage real-time retail audit data to improve your categories and brands performances, SumsureIQ is ready to have a discussion with you.
Please visit our website and contact us: https://sumsureiq.com hashtag#RetailAudit hashtag#FieldworkMatters hashtag#SumsureIQ hashtag#DataDrivenDecisions hashtag#BusinessGrowth hashtag#MarketResearch hashtag#DataAccuracy hashtag#Sunyani hashtag#sRetailIQ hashtag#sConsumerIQ hashtag#sConsultancyIQ, hashtag#FMCGGhana Dr Erasmus L Owusu, PhD., Bright Alorwoyie, Frank Woode, Winifred Harriet Asante, Shadrack Kankam, JOSHUA NARGEH, CA, PEARL SENYAGLO make 2000 characters
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