Are you aware of the differences between Retail Audit Index (RAI) and Retail Store Observation (RSO) approaches of Market research?

Here are the main differences . You may also visit SumsureIQ Website (www.sumsureiq.com) for more details.

SumsureIQ is a full service market research agency. We provide a variety of market research products based on robust econometric and statistical approaches.

Our main product is Retail Audit Index (RAI) for which we have monthly data from January 2022 to date for over 70 segments/categories. We also do Retail Store Observations (RSO). However, these are bespoke researches based on client specifications/requirements and objectives. For more details on our services and product range, visit our website at www.sumsureiq.com

Are you a manufacturer/Retailer, a stakeholder or a player in the FMCG market in any African country? Are you leveraging real-time retail insights to scale your business for growth?

If you wish to leverage real-time retail audit data to improve your categories and brands share performances, SumsureIQ (www.sumsureiq.com) is ready to have a discussion with you.

Please visit our website and contact us: www.sumsureiq.com

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