SumsureIQ has the most complete view of the FMCG market and consumer behaviour in Ghana.
Consumers in Ghana spent between GHS 174.9 Billion (US$ 13.5 Billions) and GHS 211.6 Billion (US$ 16.6 Billions) on Fast-Moving Consumer Goods (FMCG) from January to September 2025. These figures are about 18.6% and 32.3% increases in GHS and in USD terms respectively compared to the same period in 2024.
Of this amount, Food accounted for 59% (no change compared to the same period in 2024), Non-Alcoholic Beverage, 14% (no change compared to 2024), Alcoholic Beverage, 15% (+2% point compared to the same period in 2024) and Non-Food, 12% (-1% point compared to 2024). These figures would suggest that, spending on Food products as a proportion of the total FMCG spending have been stable and that, the Food Sector is one of the main drivers of growth in the FMCG Market in Ghana.
The data also show that over 55 Manufacturers/Suppliers accounted for more than 75% of all the January to September 2025 FMCG consumer value sales in Ghana compared to over 30 in the same period in 2024. This suggests a very competitive FMCG sector in Ghana. In general, SumsureIQ data may suggest that the Ghanaian economic landscape has improved and has become more competitive. This is therefore, a sign of economic recovery.
Questions?
- Are your brands in the consumers’ shopping basket in this seemingly economic recovery landscape in Ghana?
- Do you want to know more about your brands and categories performance and that of your competition?
- Are you a manufacturer, a supplier, a stakeholder or a player in the FMCG market in any African country?
- Are you leveraging real-time retail insights to scale your business for growth?
If you wish to leverage real-time retail audit data to improve your categories and brands performances, SumsureIQ is ready to have a discussion with you.
Contact us by visiting our website at www.sumsureiq.com
#GhanaFMCG #SumsureIQ #RetailAudit #sRetailIQ #sConsumerIQ #sConsultancyIQ #MarketResearch #RetailTrends #BrandPerformance #CategoryPerformance #AfricaMarketResearch #AfricaFMCG
Add a Comment