Market Research • FMCG • Ghana
Retail shelf with FMCG products in Ghana — SumsureIQ retail audit
By SumsureIQ — Published October 8, 2025
FeaturedRetail audits • Consumer insights • Data-driven strategy
In Ghana’s fast-moving consumer goods (FMCG) market, data wins. SumsureIQ helps brands, manufacturers, and retailers unlock growth with large-scale retail audits, consumer panels, and bespoke analytics.Request a demo
What is SumsureIQ?
SumsureIQ is a Ghana-based market research agency focused on delivering actionable intelligence for the FMCG sector. We combine monthly retail audit data, consumer insight studies, and consultancy services so brands can make faster, evidence-based decisions.
Core services
Our services answer the three critical questions FMCG businesses face: “What is happening?”, “Why is it happening?” and “What should we do next?”
| Service | What it measures | Ideal for |
|---|---|---|
| sRetailIQ | Market size, brand share, channel performance, pricing, and distribution metrics from regular retail audits | Brands tracking performance and distribution across Ghana |
| sConsumerIQ | Consumer behaviour, purchase drivers, loyalty and pack-size preferences | Marketing teams, product developers, and campaign planners |
| sConsultancyIQ | Custom analytics, forecasting, and predictive models using advanced statistics and machine learning | Strategy teams and institutional clients needing bespoke studies |
Why FMCG brands in Ghana need market research
Market research reduces risk. For FMCG brands operating in Ghana, timely data helps with:
- Optimizing pack sizes and pricing to meet changing consumer value perceptions
- Identifying under-served regions and channels for distribution expansion
- Measuring campaign impact and reallocating marketing budgets efficiently
- Forecasting demand in volatile economic environments
What makes SumsureIQ different?
SumsureIQ stands out because of:
- Scale & coverage: extensive category and regional data across Ghana’s retail landscape.
- Frequency: regular (monthly/quarterly) tracking to spot trends early.
- Methodology: rigorous statistical approaches that improve accuracy and reduce bias.
- Consultative delivery: we don’t just hand over reports — we help you interpret data and build strategy.
How FMCG clients typically use our insights
Common use cases for our clients include:
- Launch planning and SKU rationalization
- Channel performance diagnostics (Modern Trade, Petrol Marts, Traditional Trade)
- Price testing and pack-size optimization
- Brand health tracking and competitor benchmarking
Keywords — helping you find this page
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Ready to turn data into growth?
If your FMCG brand needs better intelligence on pricing, distribution, or consumer behaviour, SumsureIQ can help. We provide demos, custom pilot studies, and subscription reporting.
About SumsureIQ — SumsureIQ delivers retail audits, consumer insight research, and bespoke analytics for the FMCG sector in Ghana. Visit our website to download reports and case studies.
Contact: info@sumsureiq.com | Phone: +233 201269824
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