In Ghana’s fast‐paced economy, staying ahead in the Fast-Moving Consumer Goods (FMCG) sector means more than just having a good product. It requires insight. Strategic data. Real-time intelligence. That’s where SumsureIQ shines.
What Is SumsureIQ?
SumsureIQ is a full-service market research agency and consultancy based in Ghana (registered in 2022). The IQ behind the data+2The IQ behind the data+2 They specialize in gathering, processing, and interpreting retail and consumer data—allowing businesses in FMCG, retail, manufacturing, and beyond to make decisions grounded in real evidence. The IQ behind the data+2The IQ behind the data+2
Key facts:
- Over 100,000 (rising to ~120,000) lines of data collected monthly. The IQ behind the data+2The IQ behind the data+2
- Coverage includes more than 70 categories in Food, Non-Food, Alcoholic & Non-Alcoholic Beverages. The IQ behind the data+2The IQ behind the data+2
- Geographical reach: all 16 administrative regions of Ghana, and across multiple retail channels such as Modern Trade, Petrol Marts, etc. The IQ behind the data+2The IQ behind the data+2
Core Services of SumsureIQ
SumsureIQ offers three main service lines that address the “What?”, “Why?”, and “How/Who?” of market performance:
| Service | What It Measures / Helps You Learn | Ideal For |
| sRetailIQ | Market size, brand share, channel performance, regional distribution, average pricing, retail audit metrics. The IQ behind the data+2The IQ behind the data+2 | Brands wanting to know how they are doing vs competition; companies entering new regions or channels. |
| sConsumerIQ | Deeper consumer insights: brand loyalty, consumer behaviour, why consumers choose certain products, purchase motivations. The IQ behind the data+1 | Marketers designing campaigns, product developers, those launching new SKUs or line extensions. |
| sConsultancyIQ | Bespoke analytics: big data, census & survey execution, data science/machine learning, economic & statistical consultancy. The IQ behind the data+1 | Strategy teams, agencies, institutional clients needing custom research or predictive modelling. |
Because SumsureIQ has both breadth (many categories, many regions) and depth (monthly retail audit, consumer-panel style work, etc.), clients benefit from a more holistic view of the FMCG sector. The IQ behind the data+2The IQ behind the data+2
Why FMCG Businesses in Ghana Should Use Market Research
Understanding some of the trends SumsureIQ has identified gives a preview of why their work matters:
- In 2024 vs 2023, volume sales of FMCGs increased by about 3%, driven mostly by food categories; value sales increased by around 7%. The IQ behind the data
- Consumer behaviour is shifting: more people are buying medium-pack sizes because they see them as better value per base weight, even under inflation pressure. The IQ behind the data+1
- By mid-2025, growth in both volume and value has become more pronounced in food, non-alcoholic beverages, etc., signaling that Ghana’s FMCG sector may be cautiously recovering. The IQ behind the data
These insights help businesses with:
- Product pricing and pack-size optimization
- Channel and regional expansion strategies
- Brand positioning and innovation
- Forecasting demand, especially in volatile macroeconomic climates
What Sets SumsureIQ Apart
Here are some competitive advantages:
- Scale of Data Coverage — large data points, many categories, all regions. This gives better representativeness. The IQ behind the data+1
- Regular Tracking / Frequency — monthly or quarterly indices let brands react quicker rather than waiting for annual reports. The IQ behind the data+2The IQ behind the data+2
- Methodological Rigor — use of statistical and econometric toolsfor estimating market sizes, brand shares, etc. This decreases bias and improves forecast reliability. The IQ behind the data+1
- Consulting & Bespoke Services — not just data delivery, but helping interpret it, design strategy, measure impact. The IQ behind the data+1
- SumsureIQ Ghana
- FMCG market research Ghana
- Retail audit Ghana
- Consumer insights agency Ghana
- Brand performance tracking Ghana FMCG
- Market size FMCG Ghana
- Distribution channels Ghana FMCG
Including geographical modifiers (“in Ghana”, “Accra”, etc.) helps for local SEO. Also, making sure internal and external links are strong (e.g. linking to SumsureIQ’s reports, to authoritative sources on FMCG trends, etc.).
Sample SEO Title Ideas
- “How SumsureIQ is Transforming FMCG Market Research in Ghana”
- “Top FMCG Trends in Ghana: Insights from SumsureIQ’s Retail & Consumer Data”
- “Why FMCG Brands in Ghana Need SumsureIQ’s Retail Audit & Consumer Panels”
Conclusion
In a market with reducing inflation pressures, shifting consumer behavior, and varied regional dynamics, FMCG companies in Ghana can’t afford to fly blind. SumsureIQ offers a powerful toolkit: large-scale retail audit data, consumer insight, and consulting services. For brands, manufacturers, and retailers looking to sharpen strategy, improve market share, or launch new products, partnering with SumsureIQ could be the difference between lagging and leading.
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