SumsureIQ has the most complete view of the FMCG market and consumer behaviour in Ghana. Consumers in Ghana spent between GHS 295.0 Billion (US$ 23.6 Billions) and GHS 357.0 Billion (US$ 28.6 Billions) on Fast-Moving Consumer Goods (FMCG) from January to December 2025. These figures are about 41.8% and 65.6% increases in GHS and in USD terms respectively compared to the same period in 2024.
Of this amount, Food accounted for 58% (a drop of -1% point compared to 2024), Non-Alcoholic Beverage, 13% (a drop of -2% point compared to 2024), Alcoholic Beverage, 18% (an increase of +5% point compared to the same period in 2024) and Non-Food, 11% (a drop of -2% point compared to 2024). These figures would suggest that, spending on Food products as a proportion of the total FMCG spending has reduced, leaving some more monies to be spent on other FMCG goods. This may further suggest less cost of living pressures. The Food Sector is still the main driver of growth in the FMCG Market in Ghana.
The data also show that over 60 Manufacturers/Suppliers accounted for more than 75% of all the January to December 2025 FMCG consumer value sales in Ghana compared to over 30 in the same period in 2024. This suggests a very competitive and several new entrants into the FMCG sector in a recovering economic landscape in Ghana. In general, SumsureIQ data may suggest that the Ghanaian economic landscape has improved and has become more competitive. This is therefore, a sign of economic recovery in 2025.
Below (in the slides) are Ghana’s TOP 30 top performing FMCG manufacturers/suppliers in 2025 as measured by consumer spending (i.e. amount of money consumers spent and the quantity consumed) on FMCG consumption were; in that order:
Questions?:
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