SumsureIQ, the IQ Behind the data, equals FMCG MARKET RESEARCH across African Countries. This means that, SumsureIQ has the most complete view of the FMCG market and consumer behaviour in Ghana.
Consumers in Ghana spent between GHS 140.1 Billions (US$ 11.2 Billions) and GHS 169.5 Billions (US$ 13.6 Billions) on Fast-Moving Consumer Goods (FMCG) from January to June 2026. These figures are about 21.9% and 31.6% increases in GHS and in USD terms respectively compared to the same period in 2025.
Of this amount, Food accounted for 61% (an increase of 2% point compared to the same period in 2025), Non-Alcoholic Beverage, 14% (a drop of -1% point compared to 2025), Alcoholic Beverage, 15% (an increase of 2% point compared to the same period in 202%) and Non-Food, 10% (a drop of -3% point compared to 2025).
These figures would suggest that, spending on Food products as a proportion of the total FMCG spending has increased. This may further suggest that, cost of living pressures are sticky, though, improving. The Food Sector represents the main driver of growth in the FMCG Market in Ghana.
The data also show that over 78 Manufacturers/Suppliers accounted for more than 75% of all the January to June 2026 FMCG consumer value sales in Ghana compared to over 49 in the same period in 2025.
This suggests a very competitive and growing market with several new entrants into the FMCG sector in a recovering economic landscape in Ghana. In general, SumsureIQ data may suggest that the Ghanaian economic landscape has improved and has become more competitive.
This is therefore, a sign of economic recovery and relative stability in the period from January to June 2026. But there is caution due to the US/Israel and Iran War as it may have some economic impacts down the line.
Questions?
Are your brands in the consumers’ shopping basket in this seemingly economic recovery landscape in Ghana? Do you want to know more about your brands and categories performance and that of your competition?
Are you a manufacturer, a supplier, a stakeholder or a player in the FMCG market in any African country? Are you leveraging real-time retail measurement insights to scale your business for growth?
If you wish to leverage real-time retail audit measurement data to improve your categories and brands performances, SumsureIQ is ready to have a discussion with you.
Contact us by visiting our website at www.sumsureiq.com
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