SumsureIQ Quarterly BRAND PERFORMANCE TRACKING INDEX Reports – 9th Edition

Top_10_brands_GH_Jan_Mar_2025
Top_10_brands_GH_Jan_Mar_2025

SumsureIQ has the most complete view of the FMCG market and consumer behaviour in Ghana.

Consumers in Ghana spent between GHS 57.7 Billion (US$ 3.7 Billions) and GHS 63.5 Billion (US$ 4.1 Billions) on Fast-Moving Consumer Goods (FMCG) from January to March 2025. These figures are about 29% and 4% increases in GHS and in USD terms respectively compared to the same period in 2024.

Of this amount, Food accounted for 60%, Non-Alcoholic Beverage, 15%, Alcoholic Beverage, 12% and Non-Food, 13%. These figures would suggest that, Food have increased by 1% point compared to the same period in 2024 and that, the Food Sector is one of the main drivers of growth in the FMCG Market in Ghana.

The data also show that over 40 Manufacturers/Suppliers accounted for more than 75% of all the January to March 2025 FMCG consumer value sales in Ghana. In general, SumsureIQ data may suggest that there is some recovery in Ghanaian economic landscape.

Questions?:

Are your brands in the consumers’ shopping basket in this seemingly economic recovery landscape in Ghana? Do you want to know more about your brands and categories performance and that of your competition?

Are you a manufacturer, a supplier, a stakeholder or a player in the FMCG market in any African country?

Are you leveraging real-time retail insights to scale your business for growth?

If you wish to leverage real-time retail audit data to improve your categories and brands performances, SumsureIQ is ready to have a discussion with you.

Contact us by visiting our website at www.sumsureiq.com

#GhanaFMCG #SumsureIQ #RetailAudit #sRetailIQ #sConsumerIQ #sConsultancyIQ #MarketResearch
#RetailTrends #BrandPerformance #CategoryPerformance #AfricaMarketResearch #AfricaFMCG

The Power of Fieldwork and Retailer Engagement in Retail Audit Measurement!

Ever wondered what SumsureIQ Field Auditors do on the field? Their role is crucial in ensuring accurate and reliable market insights for our clients through quality data collection and engaging with the retailers as well as consumers. Here is how they make it happen:

✅ Outlets Audits & Assessments – They visit retail outlets every month to check product availability, pick up stock levels and purchases, record prices and placement.

✅ Retailers Engagement – They interact with the retailers (the outlet owners) every month to gather real-time feedback and buying behaviours of consumers.

✅ Competitor Analysis – The data they collect track market trends and how competitors are positioning their products (both new launches and already existing ones).

✅ Data Accuracy & Verification – They ensure that all collected data are precise by reducing errors so that the data can be used for analysis in order to have an informed decision-making process.

At SumsureIQ, we ensure that our field auditors are well-equipped with the latest technology (leveraging AI App) and robust auditing methodology skills to deliver real-time, accurate, robust and high-quality data that drives impactful business tactical and strategic decisions!

Are you a manufacturer, a stakeholder or a player in the FMCG market in any African country? Are you leveraging real-time retail insights to scale your business for growth? If you wish to leverage real-time retail audit data to improve your categories and brands performances, SumsureIQ is ready to have a discussion with you.

Please visit our website and contact us: https://sumsureiq.com hashtag#RetailAudit hashtag#FieldworkMatters hashtag#SumsureIQ hashtag#DataDrivenDecisions hashtag#BusinessGrowth hashtag#MarketResearch hashtag#DataAccuracy hashtag#Sunyani hashtag#sRetailIQ hashtag#sConsumerIQ hashtag#sConsultancyIQ, hashtag#FMCGGhana Dr Erasmus L Owusu, PhD., Bright Alorwoyie, Frank Woode, Winifred Harriet Asante, Shadrack Kankam, JOSHUA NARGEH, CA, PEARL SENYAGLO make 2000 characters

​