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The most complete view of the FMCG market and consumer behaviour in Ghana. Consumers in Ghana spent between GHS 120.7 Billions (US$ 8.3 Billions) and

GHS 146.1 Billions (US$ 10.1 Billions) on Fast-Moving Consumer Goods (FMCG) from January to June 2024. Of this amount, Food accounts for 59%,

Non-Alcoholic Beverage, 15%, Alcoholic Beverage, 12% and Non-Food, 14%.

Below are the “MOST” valuable categories in Food, Non-Alcoholic, Alcoholic and Non-Food sectors:

30 Manufacturers/Suppliers accounted for over 75% of all the January to June 2024 FMCG consumer value sales in Ghana. Is your company/brand one of

them? Are your brands in the consumers’ shopping basket in this tough economic landscape? Do you want to know more about your brands and

categories performance and that of your competition?

In this cost of living crises in Ghana, if you want to know more about your brands, manufacturers/suppliers, and Categories performance, reach out to SumsureIQ and see how

we can assist you to move your brands up and into the Consumers basket list. Contact us on WhatsApp or call on 00 233 201 269 824 or 00 233 501 490 170 or email to:

info@sumsureiq.com Or visit our website at www.sumsureiq.com

#MarketResearch hashtag #Sumsureiq hashtag #marketResearchInGhana hashtag #GhanaConsumers hashtag #BrandPerformanceTracker

Dr Erasmus L Owusu, PhD., JOSHUA NARGEH, CA, Bright Alorwoyie, Frank Woode, @Winnifred

The most complete view of the FMCG market and consumer behaviour in Ghana. Consumers in Ghana spent between GHS 40.6 Billions (US$3.3 Billions) and GHS
49.1 Billions (US$3.9 Billions) on Fast-Moving Consumer Goods (FMCG) from January to March 2024. Of this amount, Food accounts for 59%, Non-Alcoholic

Beverage, 16%, Alcoholic Beverage, 12% and Non-Food, 13%.

30 Manufacturers/Suppliers accounted for over 75% of all the January to March 2024 FMCG consumer value sales in Ghana. Is your company/brand one
of them? Are your brands in the consumers’ shopping basket in this tough economic landscape? Do you want to know more about your brands and
categories performance and that of your competition?
In this cost of living crises in Ghana, if you want to know more about your brands, manufacturers/suppliers, and Categories performance, reach out to SumsureIQ and see how
we can assist you to move your brands up and into the Consumers basket list. Contact us on WhatsApp or call on 00 233 201 269 824 or 00 233 501 490 170 or email to:
info@sumsureiq.com Or visit our website at www.sumsureiq.com

It has been a successful 2023 for SumsureIQ and we thank all our employees and our clients for the trust you put in us. We will continue to provide top quality market research reports, data and insights to make it even more successful in 2024!

SumsureIQ has the complete view of the retail market and consumer behaviour and we have monthly data from January 2021.

In 2023, we collected over 1,000,000 lines of data every month on over 70 categories and segments in Food, Non-Food, Alcoholic and Non-Alcoholic Beverages across all the 16 regions and 10 channels/ storetypes in Ghana .

This is a MASSIVE amount of data to analysis any type of KPIs or performance indicators of your choice to make an informed and strategic decisions about your brands and categories performance.

Below, you will see the annual SumsureIQ’s Brand Performance Tracking Index for 2023 (Issue 4). This shows the Top 10 Manufacturers/Companies/Suppliers and brands Ghana based on value spent in 2023.

We will ensure that 2024 is even more successful and we hope you will join us on this exciting and insightful journey for your brands.

All the very Best wishes for 2024!

Your SumsureIQ Team.

The most complete view of FMCG consumption in Ghana. Ghanaian consumers spent between GHS 117.4 Billion (US$ 11.0 Billion) and GHS 142.0 Billion (US$ 13.3 Billion) on Fast-Moving
Consumer Goods (FMCG) from January to September 2023. Of this amount, Food accounts for 60%, Non-Alcoholic Beverage, 14%, Alcoholic Beverage, 11% and Non-Food, 15%.

Below are the “TOP 10” Brands in Food, Non-Alcoholic, Alcoholic and Non-Food sectors:

60 Brands account for over 75% of all the FMCG consumer value sales in Ghana. Is your brand one of them? Are your brands in the consumers’ shopping basket? Do you want to know more about you brand performance and that of your competition?

In this tough economic times and landscape, if you want to know more about your brands, manufacturers/suppliers, and Categories performance, reach out to SumsureIQ and
see how we can assist you to move your brands up the Consumers basket list.

Contact us on WhatsApp or call on 00 233 201 269 824 or 00 233 501 490 170 or email to: info@sumsureiq.com Or visit our website at www.sumsureiq.com

The most complete view of FMCG consumers in Ghana. Ghanaian consumers spent between GHS 76.4Billion (US$7.5 Billion) and GHS 92.6 Billion (US$9.1 Billion) on Fast-Moving Consumer

Goods (FMCG) from January to June 2023. Of this amount, Food accounts for 58%, Non-Alcoholic Beverage, 14%, Alcoholic Beverage, 13% and Non-Food, 15%.
Below are the “TOP 10” valuable Manufacturers/Suppliers in Food, Non-Alcoholic, Alcoholic and Non-Food sectors:

Are your brands in the consumers’ basket? Do you want to know more about your brands performance and that of your competitors?
In this tough economic landscape, if you want to know more about your brands, manufacturers, and Categories performance, reach
out to SumsureIQ and see how we can assist you to move your brands up the Consumers basket list.
Contact us on WhatsApp/Phone on 00 233 201 269 824/00 233 501 490 170 or email to: info@sumsureiq.com Visit our website at